{"id":1343,"date":"2025-06-14T11:11:14","date_gmt":"2025-06-14T09:11:14","guid":{"rendered":"https:\/\/hernwood.com\/projekty\/cafepoint\/"},"modified":"2025-06-23T07:50:54","modified_gmt":"2025-06-23T05:50:54","slug":"cafepoint","status":"publish","type":"projects","link":"https:\/\/hernwood.com\/en\/projects\/cafepoint\/","title":{"rendered":"Cafepoint"},"content":{"rendered":"\n
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\n\t\t\t\t\t\tCafepoint is a modern multichannel platform tailored for coffee enthusiasts. It operates redesigned retail stores, a robust e-commerce platform, and customized solutions for businesses, offices, and the HORECA sector. By combining a wide range of coffees, coffee machines, and accessories with caf\u00e9 services and expert guidance, it serves serving individual customers and corporate clients. \n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n

\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t<\/picture>\n\t\t\t\n\t\t\t\t\t\t\t<\/swiper-slide>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t<\/picture>\n\t\t\t\n\t\t\t\t\t\t\t<\/swiper-slide>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t<\/picture>\n\t\t\t\n\t\t\t\t\t\t\t<\/swiper-slide>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t<\/picture>\n\t\t\t\n\t\t\t\t\t\t\t<\/swiper-slide>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t<\/picture>\n\t\t\t\n\t\t\t\t\t\t\t<\/swiper-slide>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t<\/picture>\n\t\t\t\n\t\t\t\t\t\t\t<\/swiper-slide>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t<\/picture>\n\t\t\t\n\t\t\t\t\t\t\t<\/swiper-slide>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t<\/picture>\n\t\t\t\n\t\t\t\t\t\t\t<\/swiper-slide>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t<\/picture>\n\t\t\t\n\t\t\t\t\t\t\t<\/swiper-slide>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t<\/picture>\n\t\t\t\n\t\t\t\t\t\t\t<\/swiper-slide>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t<\/picture>\n\t\t\t\n\t\t\t\t\t\t\t<\/swiper-slide>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t<\/picture>\n\t\t\t\n\t\t\t\t\t\t\t<\/swiper-slide>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t<\/picture>\n\t\t\t\n\t\t\t\t\t\t\t<\/swiper-slide>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t<\/picture>\n\t\t\t\n\t\t\t\t\t\t\t<\/swiper-slide>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t<\/picture>\n\t\t\t\n\t\t\t\t\t\t\t<\/swiper-slide>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t<\/picture>\n\t\t\t\n\t\t\t\t\t\t\t<\/swiper-slide>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/swiper>\n\t\t\t<\/swiper-wrapper>\n\t\t\t<\/section>\n\n\n\n\t
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\n\t\t\t\t\t\t\t\t\t\t10 years\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\tactive presence\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t2.5 mil. \u20ac\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\tannual revenue volume\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t35\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\temployees\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n

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When we took over Cafepoint, it was a struggling project weighed down by an inefficient business model and teetering on the brink of collapse. With a new vision, thorough restructuring, and a creative approach, we successfully built a new brand.<\/p>\n<\/div><\/section>\n\n

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We introduced a completely new concept to the market, built on three core pillars:<\/p>\n<\/div><\/section>\n\n

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Retail Stores<\/strong> \u2013 Redesigned brick-and-mortar stores offered not only high-quality coffee and coffee machines, but also an inviting space for customers to enjoy the experience of selection and expert advice.<\/p>\n<\/div><\/section>\n\n

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E-shop<\/strong> \u2013 Digitalization allowed Cafepoint to reach customers nationwide, offering a convenient shopping experience while creating a new channel for building brand awareness.<\/p>\n<\/div><\/section>\n\n

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B2B Segment for Offices and HORECA<\/strong> \u2013 We designed customized solutions for corporate clients, providing coffee, machines, and related services to support daily operations and enhance satisfaction among both employees and customers.<\/p>\n<\/div><\/section>\n\n

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These pillars provided Cafepoint with stability and flexibility, and enabled the development of a strong, sustainable, and dynamic business model.<\/p>\n<\/div><\/section>\n\n

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The entire project culminated in a successful management buyout, through which the company was sold to its CEO.<\/p>\n<\/div><\/section><\/div><\/div>\n<\/div><\/div><\/div><\/section>\n\n

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\"\"<\/figure>\n<\/div><\/section><\/div><\/div>\n<\/div><\/div><\/div><\/section>\n\n
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We exited the project in 2021 by selling our stake to the CEO through a management buyout.<\/p>\n<\/div><\/section>\n\n

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Official Project Website: Cafepoint<\/a><\/p>\n<\/div><\/section><\/div><\/div>\n<\/div><\/div><\/div><\/section>","protected":false},"featured_media":992,"menu_order":3,"template":"","projects-category":[44],"projects-size":[43],"projects-years":[56],"projects-status":[61],"class_list":["post-1343","projects","type-projects","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nCafepoint | HERNWOOD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hernwood.com\/en\/projects\/cafepoint\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cafepoint | HERNWOOD\" \/>\n<meta property=\"og:description\" content=\"When we took over Cafepoint, it was a struggling project weighed down by an inefficient business model and teetering on the brink of collapse. 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